Hier finden Sie einen kurzen Überblick über die aktuellsten Publikationen der Lehrstühle. Die vollständigen Publikationslisten können Sie über den jeweiligen Link am Ende der Kurzlisten einsehen.
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Service recovery by AI or human agents: Do failure and strategy context matter?
In: Journal of Service Management (2025)
ISSN: 1757-5818
DOI: 10.1108/JOSM-04-2024-0190 - , , :
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
In: Journal of the Academy of Marketing Science (2023)
ISSN: 0092-0703
DOI: 10.1007/s11747-023-00933-7 - , , , :
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy
In: Journal of the Academy of Marketing Science (2023), S. 966-989
ISSN: 0092-0703
DOI: 10.1007/s11747-022-00920-4 - , :
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success
In: Marketing - Forschung und Praxis - Journal of Research and Management 44 (2022), S. 24-43
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2022-3-24 - , :
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths
In: Marketing - Forschung und Praxis - Journal of Research and Management 44 (2022), S. 3-23
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2022-3-3
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Introduction of a general class of entropy-based control charts: The Φ-chart
In: Managerial Economics 25 (2024), S. 55-70
ISSN: 1898-1143
DOI: 10.7494/manage.2024.25.1.55 - , , , :
How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction
In: Journal of the Academy of Marketing Science 52 (2024), S. 634-652
ISSN: 0092-0703
DOI: 10.1007/s11747-023-00987-7 - , , :
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
In: Journal of the Academy of Marketing Science 52 (2024), S. 119-139
ISSN: 0092-0703
DOI: 10.1007/s11747-023-00932-8 - , , :
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
In: Journal of Interactive Marketing 53 (2021), S. 1-14
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2020.05.003 - , , :
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership
In: Psychology & Marketing (2019), S. 758-772
ISSN: 0742-6046
DOI: 10.1002/mar.21210
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The Influence of Submission Devices on User-Generated Content—A Systematic Literature Review and Meta-Analysis
In: International Journal of Consumer Studies 49 (2025)
ISSN: 1470-6423
DOI: 10.1111/ijcs.70003 - , , , :
Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs
In: Journal of Consumer Behaviour 23 (2024), S. 3082–3099
ISSN: 1472-0817
DOI: 10.1002/cb.2397
(Working Paper) - , , :
Sunday gleich Funday? Die Analyse und Prognose von Zeiteffekten im Online-Kundenverhalten im Versicherungsbereich mittels Machine Learning.
In: Zeitschrift für die gesamte Versicherungswissenschaft 113 (2024), S. 105-125
ISSN: 0044-2585
DOI: 10.3790/zverswiss.2024.1430601 - , , :
Optimierung des Customer Experience Managements durch die Nutzung von Speech Analytics in der Versicherungsbranche
In: Zeitschrift für die gesamte Versicherungswissenschaft 113 (2024), S. 127-179
ISSN: 0044-2585
DOI: 10.3790/zverswiss.2024.1430801 - :
Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives
In: Marketing - Forschung und Praxis - Journal of Research and Management 46 (2024), S. 20-39
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2024-1-20
(Working Paper)